My wife ordered this for our daughter. Both are very organized. They like things neat and tidy. This breastmilk storage container is perfect because if you have room in the freezer, once our daughter pumps the milk, all she has to do is set the bag between the two panels, wrap it with two thick, flat rubber bands and set it in the freezer. Once frozen, all you have to do is undo the panels and stick the milk bag into the container from the top and then later slide the bags, now flattened, out from a slot in the bottom. This assures you’ll always slide out the bags in the order you pumped the milk. So, it’s well designed and fairly easy to use. Of course, not everyone is highly organized. Some mothers just want to toss their bag into the freezer and grab it quickly when needed. If you are this type of mother, you may not benefit from this container unless you want to get more organized. In other words, this is a great gift for the right type of mother.